This way, you can naturally receive social mentions and customer reviews. SimilarSites offers a web app, as well as a Chrome extension that makes it easy to find websites without jumping between tabs. You can do it directly from the website you’re currently visiting, which further simplifies your research efforts. By combining the right on-page SEO practices with solid off-page optimization, you’ll check all the boxes necessary for ranking high in SERPs. Understand your audience—You need to know which social platforms your audience uses the most so that you can choose the right ones. It’s also important to know what type of content they enjoy the most so that you can match their needs.
Get Brand Mentions on Authority Sites
Backlinks from authoritative sites in your industry provide a vote of confidence in your website. As we mentioned above, Off-Page is a set of practices that an SEO consultant follows to achieve higher SERP (search engine results pages) rankings. But a link from a website that has good rankings and good content generated from their own authors and guest contributions can positively impact your rankings. In other words, if a website is only publishing posts from guest authors, then it is likely that a link will not have any value or positive effect on your rankings.
Site Speed and Mobile Optimization
This report shows metrics like LCP, TBT (Total Blocking Time, a close estimate of FID), and CLS. After mastering on-site SEO basics, try these advanced page optimization techniques. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP. Did you like this tutorial, if yes please share it with your friends on Facebook, Twitter & Google Plus?
Where normally, you would focus your efforts on reaching as many people as possible, wherever they are, local SEO focuses on reaching people in a certain area. So, for example, when you’re a bike repair shop or real estate agent. Get our complete SEO checklist for more advanced tips and tricks on how to improve your SERP rankings.
- If you write quality content that’s actionable, useful and unique then publishers will jump to feature your work.
- Your brand lives in the constantly evolving ecosystem of the internet where Google continuously weighs your value against your competitors.
- JetRank provides a range of off-page SEO services, including link building, influencer outreach, local SEO, reputation management, and social media marketing.
- They no longer work for SEO (at least not as well), however, high-quality backlinks from actual, relevant resources are still thought after and pass on PageRank.
- A while back Ahrefs ran a test to see if they can build backlinks with pure outreach to a totally new page.
Xây dựng liên kết tự nhiên (Natural Links)
It’s true that large brands tend to perform well in organic search, but they BHS Links rarely achieve categorical domination without help. If you become complacent, Google will rank content from smaller brands higher, especially if they have a strong off-page SEO strategy. So don’t assume that the size of your brand or even a hefty Moz domain authority are enough to keep you ahead of disruptive brands.
Speaking on industry podcasts or hosting webinars allows you to share expertise while earning brand mentions and backlinks. These formats reach engaged audiences, drive traffic, and increase visibility. For example, participating in public speaking engagements or webinars showcases your expertise and authority within your industry, leading to increased trust from your audience. Guest blogging on authoritative websites not only earns valuable backlinks but also demonstrates your expertise and experience in the field. The more people share your content on social media platforms, the more traffic and links to that specific piece of content you’ll probably get.
Off-page SEO can significantly improve your website’s ranking by increasing its authority, trustworthiness, and relevance in the eyes of search engines. This is achieved through strategic backlinking, social media engagement, and building a strong online brand presence. By writing quality content you can rank in search engines, but by getting a few great, relevant sites to link to that content, you’re increasing the chance that you’ll end up ranking a lot higher. Take reviews, for instance, these can make or break your company. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites.